Competitors (Apple, Lenovo, Dell) have successfully been able to leverage brand perceptions and legacy to create poisitoning in the business PC market place. By addressing the proof points of competitors, quality, innovation and ease of business, HP can raise awareness creating postiive perceptions as the best of the best.

By using key Elite Proof Points: Quality and Reliability, Service and Support, Design Innovation and Security and Collaboration we created an interactive experience hosted in a USB pen that was sent to 2,500 customers.

The result was a simple, clean and elegant rich experience that combined sound and video to highlight how these computers are tested to extremes and they key features.