Yrving Torrealba
  • Work
    • One-Page Wonders
    • Google Fiber
    • VH1
    • Coca Cola
    • HP Elite Series App
    • Xerox | US Open
    • HP Mission Possible
    • HP Mission Possible 2
    • Concept - Polarity
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HP Mission Possible
2011
Interaction Design, Print Design, Sound Design
Interactive Application for HP
  • HP Mission Possible
    Direct Mail + Sales Application
  • Concept, design and development of a Direct mail piece and flash application.

    HP needed to develop a strategy and tool directed to their sales representatives and partners to educate them about the 2011 line of HP Business Notebooks.

    This campaign was designed to integrate the various aspects of the sales campaign, and educate and engage sales specialists. Using the ‘Top Secret’ concept to unify and collect the information. 

    With the help of decoder classes the agent was able to decode the hidden message and use the enclosed USB drive to load the application and start the mission.

    The result was an incredible 47% response rate (2% expected) consequently followed by Mission Possible II and III.
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  • One-Page Wonders
    One-page wonder is a technique used to make little books out of one single sheet of paper by folding it in 8 or 12 parts. For my Book Arts class at the AAU I created a series of these cute little books using photos I took during my recent trip to Santa Cruz, CA.
    Branding, Design, Photography
    2012
  • Google Fiber
    The Google Fiber team approached us looking for help to build a digital holiday card featuring a sophisticated, whimsical, and animated cityscape of Kansas City where local landmarks are constructed of toys. The challenge was to build iconic illustration of all the characters with a very tight deadline. The result more than 100,000+ views on youtube so far and a lot of anticipation for the fiberoptic network that will be installed in Kansas City.
    Animation, Art Direction, Illustration
    2012
  • VH1
    Video ID created for my motion graphics class at the Academy of Art University San Francisco.
    Motion Graphics
    2011
  • Coca Cola
    Evolution of the Contour Bottle.

    Coca-Cola®, and the Contour Bottle are registered trademarks of The Coca-Cola Company
    Motion Graphics, Design
    2011
  • HP Elite Series App
    Interactive Application for the HP Elite Series
    Advertising, Graphic Design, Interaction Design
    2011
  • Xerox | US Open
    Premium invitation to the US Open
    Package Design, Print Design, Production
    2011
  • HP Mission Possible 2
    Sales Application for HP representatives and partners.
    Game Design, Interaction Design, Music
    2011
  • Concept - Polarity
     
    Photo Manipulation, Photography, Art Direction
    2009
All works © Yrving Torrealba 2012.
Please do not reproduce without the expressed written consent of Yrving Torrealba.