HP Mission Possible
2011
Interaction Design, Print Design, Sound Design
Interactive Application for HP
- HP Mission Possible
Direct Mail + Sales Application - Concept, design and development of a Direct mail piece and flash application.
HP needed to develop a strategy and tool directed to their sales representatives and partners to educate them about the 2011 line of HP Business Notebooks.
This campaign was designed to integrate the various aspects of the sales campaign, and educate and engage sales specialists. Using the ‘Top Secret’ concept to unify and collect the information.
With the help of decoder classes the agent was able to decode the hidden message and use the enclosed USB drive to load the application and start the mission.
The result was an incredible 47% response rate (2% expected) consequently followed by Mission Possible II and III. 









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All works © Yrving Torrealba 2012.
Please do not reproduce without the expressed written consent of Yrving Torrealba.
Please do not reproduce without the expressed written consent of Yrving Torrealba.